Sports Illustrated is one of the most recognizable brands in the world of sports media. Since its inception in the 50s, the publication has profoundly impacted sports journalism, covering everything from the Olympics to the Super Bowl.
At the helm of Sports Illustrated is CEO Ross Levinsohn, a media veteran with decades of experience in the industry. Levinsohn has held leadership positions at some of the biggest media companies in the world, including Yahoo and Fox Interactive Media.
Under Levinsohn’s leadership, Sports Illustrated has continued to innovate and evolve. In recent years, the publication has embraced digital media and expanded its coverage to include more diverse sports and athletes. Today, Sports Illustrated is available across multiple platforms, including print, digital, and social media.
One of the most notable changes that Levinsohn has overseen at Sports Illustrated is the publication’s focus on long-form journalism. While many sports media outlets have shifted towards shorter, more clickbait-style content, Sports Illustrated has doubled down on in-depth reporting and storytelling. This has resulted in some of the most compelling sports journalism of the past decade, including investigative pieces on topics like concussions in the NFL and corruption in college basketball.
Levinsohn has also overseen the expansion of Sports Illustrated’s brand beyond the pages of its flagship magazine. The publication now has a robust digital presence, with a website that features breaking news, analysis, and video content. Additionally, Sports Illustrated has launched several podcasts and video series, further cementing its status as a multimedia powerhouse.
Beyond his work at Sports Illustrated, Levinsohn is also known for his role in shaping the media landscape more broadly. He is credited with being one of the pioneers of online media, having led Yahoo’s media division during the early days of the internet. Additionally, he has been a vocal advocate for diversity in media, both in terms of content and hiring practices.
Overall, Sports Illustrated CEO Ross Levinsohn has had a significant impact on both the publication and the sports media industry as a whole. Under his leadership, Sports Illustrated has continued to be a leader in sports journalism, producing some of the most compelling and insightful coverage in the field. Additionally, Levinsohn’s focus on innovation and diversity has positioned the publication for continued success in the years to come.