In today’s digital age, the prevalence of slacktivism has reached epidemic proportions. Ella
Robertson, Managing Director of One Young World, offers valuable insights on this phenomenon, emphasizing the need for
tangible actions amidst the overwhelming wave of online activism.
What exactly is slacktivism? According to Merriam-Webster, it is “the practice of
conspicuously showing support for a cause without taking any real steps to
effect change.” Robertson considers it the foremost sin of activism, along
with the tendencies to only collaborate with like-minded individuals and to
engage in egocentric acts of advocacy.
Slacktivism manifests itself through the superficial sharing of social issues on platforms
like Instagram, creating a false sense of accomplishment. Ella Robertson explains,
“When you share a post on Instagram, you get a dopamine hit from the likes
and comments. But in reality, all you’ve done is put pixels out into the ether.
You have not done anything.” She challenges individuals to spend the
two-and-a-half hours per day that they spend on social media actually taking
real actions towards the causes they profess to support.
A 2022 study published in the McMaster Undergraduate Journal of Social Psychology reveals
that while millennials are aware of the ineffectiveness of online activism in
creating lasting change, it remains the most common form of engagement.
Motivated by the desire for social approval, many individuals prioritize
virtual gestures over genuine impact.
Ella Robertson identifies another critical sin of activism: the tendency
to only connect with like-minded individuals. She encourages individuals to
engage with those they disagree with, recognizing that true progress can only
be achieved by persuading those who hold opposing views. Building diverse
communities is crucial in order to foster strong movements that include every
race, gender, nationality, disability, and religion.
Furthermore, Robertson emphasizes the need for activism to carefully consider the disruption
model. While disruption and controversy have their place in advocacy, many
movements today are alienating potential allies by resorting to annoying and
egocentric tactics. Robertson cites the example of environmental protesters
damaging priceless art in pursuit of attention, arguing that such actions do
not persuade or convince people who are in the middle of considering important
decisions.
In conclusion, Ella Robertson McKay brings a fresh perspective to the activism landscape, urging
individuals to move beyond slacktivism and engage in meaningful actions. By
bridging divides and reconsidering disruptive tactics, we can create a more
impactful and inclusive world. One Young World continues to lead the charge in
inspiring young leaders to make a tangible difference and bring about positive
change. Read this article for more information.
Find more information about Roberson on https://www.amazon.co.uk/Ella-Robertson/e/B07ST265WY/ref=dp_byline_cont_pop_book_2