Pizza is one of the most popular dishes in the country, and Egyptians have already started embracing this culture. Gourmet Pizza and Ice Cream arrived at El Cairo! Happy Joe’s Pizza, a California-based company, celebrated its monumental debut in Egypt by launching its first location in Cairo this month.
They were met with a warm welcome at their grand opening celebration. Their goal is to make pizza accessible to everyone, regardless of location or social status. And at Happy Joe´s, they are doing an excellent job of that so far. Their diverse menu includes customized pizzas, and they also sell salads and pasta options.
They offer traditional and vegan options. You can choose white or whole-grain crusts and select from various toppings to top your pizza. The Egyptian debut of Happy Joe’s was a dream come true to the founders. They decided to take their successful US business model back home after realizing just how famous pizza is in Egypt.
The pizza business is a $400 million industry growing by the year. They saw this product as an opportunity to bring something new to the Egyptian market––an affordable product with a diverse menu that everyone could enjoy. Happy Joe’s American Pizza Parlor will soon open its second location in Shorouk City, a developing community outside Cairo.
Their plans in the future include opening more locations all over the country. They see tremendous opportunity for growth in Egypt and plan to cater to upper-class and lower-class markets here. The Happy Joe’s company sees the Egyptian market as the next step in its international expansion. They are proud that they were able to make it happen here, and after seeing success in just one week, they plan on expanding their business even further.