Estate agents must strike a fine balance between design and content when creating their websites concerning the property purchase industry. Both are important and must complement each other, according to Greycoat Real Estate LLP, a leading real estate company with four decades of experience in the central London market.
Of course, visitors expect good content when they visit a website. The site must provide well-crafted, useful, and informative content to keep visitors engaged and encourage them to take action. High-quality, relevant written and visual content informs visitors, promotes the agent’s credibility, and can increase conversions. If content is the “steak,” then design is the “sizzle”, Greycoat adds. Studies find that 94% of visitors’ first impressions are related to the website’s design.
A positive first impression can increase a company’s credibility and have a significant positive influence on visitors and prospective clients. A well-organized layout with intuitive navigation and content that is easy to find can raise conversion rates and improve the visitor experience. Greycoat suggests that the website must be appealing on mobile devices as well, because over 65% of web traffic is generated by mobile platforms.
Mobile traffic has the majority of both new and returning users. Visual elements have a huge role in good design. Captivating visuals and seamlessly integrated calls to action can boost a website’s visual appeal. Greycoat knows that a responsive design with interactive tools can also enrich the user experience and help keep visitors engaged.
Social media integration encourages visitors to interact with the brand and makes the brand more personable. Content and design are both crucial aspects of an estate agent’s website; Greycoat finally states how a good design is needed to draw visitors in, while quality content encourages visitors to become leads and eventually customers.