Franky Bernstein has established himself as a content creator with a distinctive comedic style centered around his Jewish identity. Bernstein has built a following through regular videos where he documents activities like shaving his beard and chest waxing, turning these personal grooming rituals into engaging content.
In his videos, Bernstein mentions that he does beard shaving content approximately every six to eight weeks, encouraging viewers to “follow along for more.” This regular content schedule has helped him build a consistent audience. He also indicates that some proceeds from these videos are donated to charity.
Bernstein is the founder of a platform called “Nice Jewish,” which extends beyond content creation. He plans to integrate a Jewish grandmother AI character into “the Nice Jewish platform” for potential matchmaking and career networking purposes.
The Nice Jewish brand is growing commercially as well. During a chest waxing video, Bernstein mentions “We’re launching merch soon. Follow nicejewish on Instagram,” indicating the development of a merchandise line tied to his brand.
His content often humorously plays with Jewish stereotypes and cultural touchstones. While shaving his facial hair into a mustache, he jokes that he looks like “the third brother, Jewigi,” a Jewish play on the Mario Brothers character Luigi.
Bernstein has successfully monetized his content. In one video, he expresses gratitude to his audience: “I’m honestly just super grateful that I can make content and make money doing this now.”