Social media has grown aggressively over the past few years with increased access to the internet. The purpose of social media has evolved from socializing to now serving other purposes such as e-commerce and information sharing. From major corporations to government institutions, everyone is using these platforms to interact with users; social media platforms attract a large audience and evolve very fast. The future of social media is still uncertain, and Jason Hope gives insights on what will happen next.
Business Growth
According to Jason Hope, social media is a business growth platform contributing to direct sales. Research shows that many people would rather buy items online since they trust social sales. People are more willing to buy from business pages with more followers since they trust these numbers. Jason Hope says businesses focus on social media since they attract more sales than business websites.
Strong Entertainment Game
Social media platforms have improved and added new functions and features to entertain users. Since most people spend significant time on social media for entertainment, they are more likely to look for information on the same sites. According to Jason Hope, the future of social media platforms looks bright as the sites provide both entertainment and information.
Mobile Devices
According to research, about 91% of people use their mobile phones to access social media. Marketers are taking advantage of mobile apps to create communities of loyal customers. Jason Hope argues that businesses should have a robust social media presence and mobile app-targeted ads to grow their businesses.
Jason Hope thinks that although Facebook has lost its charm, it is not dying. He further explains that people are shifting focus to other platforms like Twitter.
According to Jason Hope, the future of social media platforms is bright, and user behavior is changing. Social media sites are now information go-between, and people are joining them quickly.