In the dynamic realm of fitness, one name has been commanding attention – Diogo Corona, scion of Edgard Corona, who assumed the reins of TotalPass in 2019. A strategic maneuver, this marked a definitive shift for the company, strategically pitted against the backdrop of its arch-nemesis, Gympass. The latter had pioneered a novel platform offering tailored gym packages, setting the stage for a fierce rivalry.
Shouldering the mantle of CEO, Diogo Corona emerged as the visionary helmsman steering TotalPass towards uncharted waters. The mission? To propel the enterprise to heights hitherto uncharted. A mere two years later, in 2021, TotalPass would triumphantly ascend into the public sphere, bolstered by newfound fortitude, ready to challenge its formidable adversary head-on.
Amidst this high-stakes showdown, Smart Fit emerges as a discerning player, adroitly navigating the shifting tides of the fitness market while impeccably adhering to the stipulations of the Administrative Council for Economic Defense (Cade). The contours of the current landscape render Gympass the dominant behemoth, having laid claim to a staggering 80% of the market share, relinquishing a modest 20% to TotalPass. In the eyes of Diogo, there exists ample leeway for two formidable contenders, and he pledges his utmost to unshackle his venture from the clutches of runner-up status.
Diogo Corona’s unwavering conviction mirrors the audacious expansion witnessed in TotalPass’s operation, wherein the number of affiliated gyms underwent a staggering tripling at the onset of 2022. While the exact figures elude public scrutiny, empirical evidence charts a meteoric ascent from 2500 to an astonishing 8000 partner gyms within an astonishingly brief span. Commensurate with this surge is the marked upswing in corporate enrollments, wherein businesses integrate these fitness offerings into their benefits palette, extending it to their workforce.
Surveying the annals of time, the years 2020 and 2021 emerge as the theater of a fierce tussle between TotalPass and Gympass, each vying for dominance over the lion’s share of the market. Illuminating this skirmish, the regulatory arm of Cade unfurled guidelines to ensure an equitable battlefield, forestalling Gympass’s monopoly while leveling the ground for its challengers. The specter of intimidation loomed over gym proprietors, yet these regulatory bulwarks eased the transition, enabling them to ink deals with the enterprising Diogo Corona.
Inextricably linked to Smart Fit, TotalPass has artfully courted conglomerates such as Volkswagen, Amil, and Ford into its fold. Moreover, a symbiotic partnership has granted American ClassPass users unhindered access to the offerings of Bio Ritmo. As the embers of competition continue to smolder between the dueling titans, Diogo Corona orchestrates an intricate dance – not merely content with skirmishes already waged, but fervently eyeing unconquered realms, steadfast in his resolve to outmaneuver his indomitable adversary.